Multimedia Content
I have explored and created a variety of multimedia projects using different platforms. Here are a few from my academic and professional career.
Social Media Posts
I also designed various graphics to extend the audience reach for the PRAD program's social media. Compared to previous text-only posts, these graphics increased engagement by 200%. These were created using Canva.
Social Media Ads
For PRAD 553 - Advertising Foundations class, my team and I created a campaign for Peloton called "Pelothon," a stay-at-home ride-a-thon fundraising concert. Acting as a creative director for the project, I created a social media video, utilizing footage from Peloton's social media and various concert footage. This was created using Adobe Premier Pro.
Social Media Videos
To amplify the social media presence for the 2022 PRAD Portfolio Showcase Event, I produced a series of short videos for graduating students. These were recorded with a Canon EOS Rebel T6i camera and edited with Adobe Premier Pro and Canva.
